Behind every name on today’s high street lies a story: sometimes it’s a single individual with a vision, sometimes a family dynasty, sometimes they rise to great wealth and power from nothing, and sometimes they fall from great heights into bankruptcy.

A surprising number of such stories is buried among the imposing gravestones of the Willesden Jewish Cemetery. We reveal the lives of people who contributed to a vast array of products we buy today, from furniture, clothes and jewellery to fuel and food. Discover how the vision of the family dynasty behind Lyons tea shops revolutionised the way we eat out, and how the genius of Jack Cohen led the way to a supermarket revolution. Did you know that H. in H.Samuel was Harriet? She and her family have one of the biggest memorials in the cemetery.

Besides the heroes here, we also have the villains, — those, whose only passion was money, and those who would stop at nothing to reach their goals. More often than not, their downfall was just as spectacular as their rise to fame.